The Brand Logo features a harmonious fusion of cloud and an auspicious dragon or “Long” motif inspired by the Chinese legend “Clouds follow the dragon, winds follow the tiger”, symbolising power and celestial harmony.

"Clouds Follow the Dragon, Winds Follow the Tiger" originates from “The Book of Changes” (I Ching) dated back in the Western Zhou Dynasty (1046 – 771 B.C.). It uses the dragon’s association with rainclouds and the tiger’s roar stirring winds to illustrate the ancient Zhou concept of cosmic "resonance of like entities." Observing nature, Zhou thinkers believed celestial and earthly energies interacted dynamically, symbolized by the dragon-tiger and wind-cloud interplay. This phrase reflects the philosophy of "unity of heaven and humanity," emphasizing harmony between nature and society, rooted in “Qi” theory—where intangible “Qi” (vital energy) governs the dynamic balance of all things. It captures ancient China’s intuitive grasp of natural order and holistic worldview.